KCB Boosts Madira Soccer Academy With New Equipment as Partnership Transforms Youth Football
KCB has strengthened its support for Madira Soccer Academy with a fresh donation of football gear and training equipment, accelerating the academy’s rise as one of Kenya’s most exciting talent hubs.
Madira Soccer Academy has received yet another major lift after KCB handed over footballs, bibs, new jerseys and a wide range of training equipment, solidifying a partnership that continues to reshape the academy’s growth trajectory. The donation marks another milestone in a relationship that began in July, when Madira Soccer Assassins secured a KShs. 1.5 million sponsorship from the bank to boost both their football and academic programmes ahead of their much-anticipated return to the top tier in the 2025/26 season.
The sponsorship is structured across two seasons, with Sh750,000 per season dedicated specifically to supporting player education a pillar that director Alex Alumirah believes is central to their long-term vision.
Speaking during the handover, Alumirah said KCB’s backing has arrived at a defining moment for the academy.
“This partnership with KCB is making a real impact. We are building not just a competitive team but a transformative community project. Even Netflix came around to film a documentary on how to improve our program, and they will be back in February with an opportunity to interview KCB leadership. That tells you the magnitude of what we are building,” he said.
Madira Soccer Assassins have become a phenomenon both locally and abroad, ranked among the most followed Kenyan teams in the USA and Canada. Their surge in popularity is backed by serious football merit too — the academy is home to the largest contingent of current Harambee Stars players, boasting 25 national team call-ups. The global spotlight intensified when Valerie Nekesa, who began her football journey at Madira, became the first Kenyan to ever score at a World Cup.
Looking ahead, Alumirah revealed that construction of the Soccer Assassins Complex is underway, funded partly through academy partnerships and internal initiatives.
“Our girls’ team is flourishing; four of them have already received invitations to play in the US summer league. Now we want to rope in more boys so both teams grow with a common objective,” he noted.
The academy is also benefitting from a CAF-supported project valued at Sh3.6 million, further proof that its structured development model is winning admirers across the continent.
For KCB, the latest donation is more than a gesture it is an investment in a rising football powerhouse whose impact is now being felt nationally and internationally. And for Madira, it marks yet another step toward building a world-class youth football ecosystem that blends talent, education and opportunity.
